What is personal branding and why is it important?

By |2020-12-27T15:43:24+00:00December 1st, 2020|Branding, Personal branding|

Personal branding, put simply is how you promote yourself. You are effectively marketing yourself as a brand , demonstrating the skills, experience, knowledge and most importantly, personality that you have to offer the world. Your personal branding is what ultimately sets you apart from the competition, makes you unique and when done properly, your personal branding can outshine that of any traditional business, offering the personal touch that simply cannot be matched. In traditional marketing your personal branding could be summed up in one business card but as we move into a more digital centric world, your personal brand spans [...]

Tips to be more photogenic in your business headshots

By |2021-01-04T08:03:22+00:00December 1st, 2020|Branding, business headshots, Business portraits, Hints & Tips, Photography|

As we live in a world dominated by social media selfies and perfect Instagram photos, we can all start to feel a little adverse to having our photo taken. It only takes one photo from a bad angle with the wrong expression for someone to start feeling camera shy, but that doesn’t always have to be the case. If you are looking at having business headshots taken you needn’t worry about not looking your best as a professional and seasoned photographer will be an expert at capturing you in the best light possible. Business headshots, unlike amateur photographs and selfies [...]

Does it matter which way your photo faces?

By |2020-07-09T09:56:24+00:00June 9th, 2020|Branding, Headshots, Hints & Tips|

Yes it does! And more so than many people realise. We're all becoming more aware of psychology and the way our subconscious decides stuff for us. This makes us aware of many things without us consciously realising it. One excellent example of this is where a photo of a person is associated with text. To engage with the viewer you need eye contact! Firstly the person in the photo needs to be looking straight into the camera. Otherwise there is no eye contact and therefore no engagement. Have you ever tried to have a conversation with a person who [...]

Warrington | Headshots with Jo Baldwin

By |2020-05-24T16:59:42+00:00April 7th, 2020|Branding, Business portraits, Corporate background headshots, Headshots|

Jo Baldwin's story Last autumn Jo Baldwin came to us for her new headshots for her Linked In profile and Facebook business page. She was really pleased with her new headshots and social media profile photos so we asked her if she'd like to feature on our blog and here we are. Jo helps women find a way to live a balanced life, increase their potential as a leader and make a bigger impact in their own corner of the world by accessing their unique Soft Power. She [...]

Why do you need a modern headshot?

By |2020-06-24T08:16:28+00:00March 30th, 2020|Branding, Business portraits, Corporate background headshots, Hints & Tips, Personal branding|

Essential when it comes to representing yourself in an ‘always on’ culture, having a headshot can help you put your best foot forward when it comes to promoting yourself or your business. However, many do not realise the importance of regularly updating their headshot and what risks may accompany a lack of diligence. So, why exactly do you need a modern headshot and what are some things to consider when it comes to taking one? What do you mean by ‘modern’? When a lot of people see the word ‘modern’, it’s common to think of something tweaked, stylised, or photoshopped. [...]

Top tips for the perfect male headshot

By |2020-06-14T08:27:48+00:00March 30th, 2020|Branding, Headshots, Hints & Tips, Male headshots|

Whether you’re starting a new career, are an established industry professional, or seeking the right look for your portfolio – finding the right headshot provider can be difficult. If you are struggling to decide on a style, or simply don’t know where to start, it’s not at all unusual to find yourself feeling a little lost and unsure. So, why is a professional headshot important and what top tips can we provide for those considering one? Why are headshots so essential? In a modern interconnected world, being able to craft an image that you would like to project is incredibly [...]

Are headshots better in colour or black and white?

By |2020-06-14T08:26:50+00:00March 30th, 2020|Black & white, Branding, Design, Headshots, Hints & Tips|

While there are a number of variables to consider when taking a headshot, colour is rarely factored in. With a world of difference between a monochrome and saturated image, choosing the right style can help add value and ensure you get exactly what you’re looking for. What should you consider when choosing between colour or black and white? And what should you bear in mind when you finally step into the studio? What should I choose? Easy to spot at first glance, one style involves the use of full colour and the other is taken in crisp black and white. [...]

What should I wear for a professional headshot?

By |2020-06-13T05:36:28+00:00March 20th, 2020|Branding, Business portraits, Corporate background headshots, Fashion, Hints & Tips|

An essential part of establishing your representation, a professional headshot represents your brand and character. It can be a playful image for a creative design brand, clean-cut quality for executive positions or displaying your range for acting roles. No matter what you choose, ensuring you have the right ‘look’ is an important part of the process. While a headshot may focus on your physical appearance, wearing the right outfit can ensure the desired impact of your look is properly consolidated. If you’re struggling to find the right apparel for a shoot, here are essential pointers that can come in handy. [...]

Headshots with Libertas Wealth Management

By |2020-06-14T08:28:48+00:00January 24th, 2020|Branding, Business portraits, Corporate background headshots, Headshots, Photography|

What goes into creating great headshots? Last summer I received a phone call from Helen at Libertas Wealth Management in Warrington. I'd met Helen at a few networking events and a couple of charity dos in Warrington and had got to know her as we'd chatted about our work and the companies we mix with. They'd talked to a couple of photographers but they didn't seem to be on the same wave length. Previous staff photo sessions always seemed to fall short of their expectations so this could have been a tough brief. It turned out to be the opposite. [...]

What Is The Difference Between A Headshot And A Portrait?

By |2020-12-04T09:51:25+00:00January 22nd, 2020|Branding, Headshots, Hints & Tips|

Headshots and portraits are among the most popular images requested by clients. And, like any professional photography, each serves a unique purpose. So, what exactly distinguishes them from one another? And what should you bear in mind before setting foot in the studio?   What are the differences? Put simply, the biggest difference between the two is purpose. Headshots are close-up pictures of your head and shoulders in a neutral, but professional, setting. They are most often used for images on business websites, marketing materials or elements that demand a professional identity. The main aim is to provide something recognisable [...]

Which Headshot Should You Choose For Your LinkedIn Profile?

By |2020-06-14T08:29:49+00:00January 22nd, 2020|Branding, Business portraits, Headshots, Hints & Tips, LinkedIn, Photography|

Choosing the right headshot for a LinkedIn profile can make the difference between being considered for a role and being passed over entirely for it. In order to give yourself a fighting chance in a competitive market, it is essential you choose a picture that represents your professional identity. Here are some essential dos and don’ts to secure the best possible headshot for your page. What should I bear in mind? This photo is correct for Linked In. It is cropped tightly so the face is clear in the small circle next to comments. The [...]