Where did you first hear of Andrew?
“Before I met Andrew, I had heard of him. He’s such a strong networker that his name does pop up a lot. Andrew was taking photographs at a networking event I was attending and the way he spoke about the importance of having genuine headshots that reflect personality and values, I knew we’d get on.
“That was the start of a strong working relationship. Not only has Andrew taken amazing head-shots and ‘in situ’ photographs of my team, but he’s also worked with me on projects and taken photographs for my clients’ websites too to capture the way they want to be seen by their ide-al customers.”
What is the value of having professional headshots?
“It’s a crucial investment.
“Many of us can relate to seeing a website with inconsistent headshots – it just looks confusing. You know the ones where some headshots have been professionally taken (but obviously at dif-ferent times), some have been taken with a mobile phone, all the backgrounds are different, so is the lighting.
“But it’s probably not just the inconsistency that could potentially be putting customers off, it’s also the lack of personality.
“When we see a headshot of someone, who appears personable and we know immediately that we are going to be able to trust and enjoy working with them, that’s priceless in business.”
Do you believe that people buy from people?
“Businesses that have a ‘meet the team’ page on their website experience high levels of traffic to that page. In fact, one of my client’s ‘meet the team’ page is their second most visited. There’s no denying that customers enjoy seeing and learning a bit about the people behind the brand.”
What’s it like spending a day with Andrew?
“Many of my clients have large teams so they need a lot of headshots to be taken. Both myself and Andrew are mindful that we must get all the shots done in a day and to be as undisruptive as we possibly can.
“When we go on-site the client expects us to take control and make the day run smoothly. An-drew is so organised and makes sure he has everything prepared before the day begins. With-out fail, all the equipment is there, and he comes armed with a call sheet with everyone’s name on it and time of shoot.
“This is just the first step to make the team feel at ease as they know when to get ready and where to go at what time.
“Andrew’s very friendly and has this knack of making people relax. Let’s face it, not many peo-ple like having their photos taken, but he has that super-power that actually makes people en-joy the experience. And when they are at ease and clearly happy in this unfamiliar situation, their true personality comes out – as do their smiles.”