Andrew Collier

About Andrew Collier

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So far Andrew Collier has created 54 blog entries.

Which country has the worst LinkedIn headshots?

By |2020-11-19T16:38:41+00:00September 12th, 2020|Uncategorized|

Apparently it’s Israel Israel came bottom in a list of 25 countries with a score of 66.39%. Chile came top with a score of 69.88%. But we can’t be too smug in the UK; we came in at 22nd on the list. The report was put together by photography portal, Snappr, which analysed facial expressions, smiles, cropping, backgrounds, editing, use of colour amongst other things. And guess what? The smile analyser marks you down if you don’t use a neutral background AND if you don’t show your teeth! This really struck a chord with me because so many of [...]

The Headshot Club™ – THE new approach to headshot photography

By |2020-11-30T10:15:58+00:00September 12th, 2020|Uncategorized|

The Headshot Club™ - Affordable, on trend, message! More and more clients are coming back to me for new headshots every few months as they understand the benefits of having an up to date headshot photo. One of the most important things about a headshot is being recognised and looking like you really do. When someone meets you in real life, they should feel that they already know you because of that profile picture. That’s why we’ve launched The Headshot Club™. It gives members the chance to keep those headshots up to date with one, two or [...]

How others see us v how we see ourselves

By |2020-11-19T16:37:49+00:00September 12th, 2020|Uncategorized|

Or, is that really how good I look? I was reading Donald Miller’s excellent book recently, ‘Building A Story Brand’. In it he refers to a famous marketing campaign for Dove soap. The concept of the campaign is that other people see a beauty in us which we don’t see ourselves. The campaign was launched in the US in 2013 and featured the work of a FBI trained forensic artist. Several women sat where he couldn’t see them and they were asked to describe themselves to him whilst he sketched what they told him. He did [...]

How should you use headshots on your website?

By |2020-09-09T11:51:37+00:00September 3rd, 2020|Headshots|

Headshots are in integral part of any website. Whether you’re an SME, large corporation or sole trader, you will want to represent yourself in the best light by humanising your brand. Image is everything, and using headshots of you and your team on your website will assist in highlighting who you are while at the same time reflecting your company's values. Personalisation During a digital age when we are spending less time meeting in person and more time online, the importance of the ‘personal touch’ cannot be overstated. Whether you’re a small start-up with your first website or a large multinational [...]

Are cheap headshots worth the risk?

By |2020-10-15T11:18:14+00:00September 3rd, 2020|Headshots|

We’ve all heard the phrase: ‘You get what you pay for’, and for good reason. When you want a headshot, whether it is for your website, marketing materials, LinkedIn or anything in between, it is tempting to choose the cheapest option. It’s easy to slip into the mindset of: ‘How hard can it be to take a photo?’, but until you’ve had a bad headshot, you wont realise the value of paying the right price. A photo is no longer simply that, particularly when it comes to creating a first impression in business, and the consequences of cutting costs for [...]

How to take natural looking headshots

By |2020-09-09T11:51:11+00:00September 3rd, 2020|Hints & Tips|

The best headshots accomplish one key goal; highlighting the subject’s face in a natural setting. Natural-looking headshots allow people to get a glimpse of your personality before they meet you, and with the right expression and pose, you can convey the right message. Three key elements combine to make a headshot appear as natural as possible; lighting, makeup and posture. Lighting Lighting is one of the most important elements in creating a natural-looking headshot. Natural light is the preference for every photographer because it creates the perfect setting in achieving a well-lit headshot (provided the subject is not stood in direct sunlight). However, on [...]

Why should you hire a professional headshot photographer?

By |2020-07-31T06:35:23+00:00July 29th, 2020|Photography|

When it comes to picking out a headshot for your business or personal use, it can sometimes be hard to justify the additional expense that a professional photographer adds. With a camera phone in everyone’s pocket, it can seem easy to take a snap yourself and cut out the middleman. And while this is possible, it is rarely ever advisable. So, why should you consider hiring a professional headshot photographer and what additional value does securing one add to your session? What does a professional photographer do? In addition to pressing the button on their camera…quite a bit. A professional photographer [...]

10 common headshot mistakes

By |2020-07-30T07:39:11+00:00July 3rd, 2020|Female headshots, Hints & Tips, LinkedIn, Male headshots, Personal branding|

Your headshot needs to make a powerful statement about you and your business. Here are ten common mistakes people make. They can be found on most social channels but are particularly serious errors on business social networks like LinkedIn. Self-portrait taken with a camera phone standing under a light or with the light behind you Face too far away - people need to see who you are Sunglasses - if we can't see your eyes we can't see you A picture of your kids instead of you - who wants to do business with an eight year old? Holiday snap [...]

I can deliver!

By |2020-09-15T08:29:05+00:00June 23rd, 2020|Corporate background headshots, Hints & Tips, Personal branding|

The headline reminds me of an old joke about a man who goes into a butcher’s shop… Anyway back to the story. People who are in business for themselves, whether they’re 
self-employed or own their small company, are business leaders or are looking to change jobs or advance their careers tend to have a presence on social media, and more often than not, have a website. Marketing takes up a lot of time. Keeping the pipeline full whilst getting the work done is a constant challenge for many of us. What we’re trying to do is build trust with [...]

Have you ever noticed how really successful people 
have stunning headshots?

By |2020-09-15T08:28:27+00:00June 23rd, 2020|Black & white, Business portraits, Corporate background headshots, Headshots, Hints & Tips, Personal branding, Uncategorized, White background headshots|

I have but I’m supposed to notice these things. Successful people invest time and money in projecting their success, their credibility and marketing their marketability if you like. Actors do it, business people do it, politicians do it, sports people do it. Hell, if we’re in business and trying to push forward, we all do it to a degree. As a portrait photographer, I look at every portrait photo and study it. The first thing I notice is how it portrays the person. What does the photo say? What messages does it transmit? Can I see their eyes properly? [...]

The eyes have it! Or do they?

By |2020-07-09T09:42:51+00:00June 23rd, 2020|Hints & Tips, Uncategorized|

Does eye contact matter in photographs? I'm often asked this question. The truth is that it depends on the situation and the purpose of the photograph. What is the photograph for. If it's to create mood and atmosphere then it's fine for the subject to be looking in to the distance, at floor or wherever. So long as it tells the story. But what about a business portrait or headshot? This is where eye contact with the viewer is really important. Some would say that it's critical. But how often do you look at a business website or [...]