An essential part of establishing your representation, a professional headshot represents your brand and character.

It can be a playful image for a creative design brand, clean-cut quality for executive positions or displaying your range for acting roles.

No matter what you choose, ensuring you have the right ‘look’ is an important part of the process.

While a headshot may focus on your physical appearance, wearing the right outfit can ensure the desired impact of your look is properly consolidated.

If you’re struggling to find the right apparel for a shoot, here are essential pointers that can come in handy.

What are some dos and don’ts?

Do – Your Research: First and foremost, get a sense of the ‘look’ you’re going for. This can be as simple as a quick search online for phrases like ‘corporate photography’ or asking for suggestions or samples from your chosen photographer. While you may be lost in a maze of suits and dresses, it can help to do a reverse search for what you don’t want to look like and work backwards from there. These can give you a jumping-off point for your own wardrobe, new purchases, or rentals.

Don’t – Try to be a style-leader: We would always advise against going for designs that are particularly striking or use large blocks of colour. Remember that you will likely use these images across a range of sources, from promotional material, social accounts, websites and more. Having the same distinctive suit, dress, or jewellery will be instantly noticeable and can create a negative effect if repeated. If you are set on adding some extras, keep them as simple and streamlined as possible – a neat tie pin, watch, or pair of earrings that are less than in an inch in length are fine.

Do – Mix it up: Remember that you are able to bring more than one outfit to your shoot. If you are torn between two or three alternatives, bring them all. Every professional will have a changing area on-site while helping ensure you look your best with every change. This can help you make the most of your session while making sure you have the widest range of choice possible when it comes with how you want to use images.

Don’t – Go Loose: While you may prefer to be comfortable for your shoot, it is essential to wear clothes that are well fitted to your body. This goes for suits, dresses, shirts, or whatever you choose to wear to your session. This is especially important if you have chosen to wear a patterned outfit as breaking up lines can draw attention to the excess fabric and leave you looking a little dishevelled.  If you are set on broader fits, aim to wear a neutral colour and layer it over a jacket or coat. As a rule of thumb, if we notice your outfit before we notice your face, it’s not put together properly.

Do – Consider your makeup: A key consideration for many, choosing to hire a makeup artist can help ensure that your look matches your intent. A professional can also ensure your look stays consistent while on-site. A good guide is to stick with a simple look that frames the face or one that is a slight step up from your daily routine. And if you get the standard pimple or blemish the day before, don’t worry. Any qualified professional will be able to apply a range of tweaks and filters that can ensure that you look fantastic even when your skin isn’t behaving.

Don’t – Just Do It Yourself: When it comes to deciding on your look for your business headshots, ask a friend or co-worker to help you settle on a design that’s right for you. Kicking around some ideas can be a fantastic way to come to the right decision for your needs and cut through analysis paralysis. If you’re still struggling, ask your photographer. A trained professional will be able to tell what works and what doesn’t in a second, letting you get the best image possible in the fraction of the time.


What next?

If you are unsure about how to acquire the perfect professional photograph, our team at Just Headshots are here to help.

With many years’ professional experience, we have provided services to a wide range of sectors.

Our range of headshot services includes headshots for SME’s, headshots for legal and accountancy and headshots for government and public sectors.

Or, if you have unique requirements or would like to talk through our process, please do not hesitate to get in touch directly and let us know exactly what you need.