Investing in headshots for your employees is one of the best ways to innovate and solidify your company’s brand. Staff headshots can be used in a variety of ways to help grow your business and demonstrate the professionalism and personality of your team and your brand. Here we’ll be exploring the different ways in which your company can make the most of your staff headshots to promote your company image and help employees boost their personal profiles.
Company image is one of the most important assets to any organisation. Your image is what comforts and reassures customers that you are a company worth buying from and investing in. It acts as a key influence that impacts your employees, customers, visitors and the public’s view of your brand.
Having professional, consistent headshots helps to demonstrate your commitment to your company image. Your website is a key area where staff headshots can be used and optimised throughout to support your brand image. They can be used throughout your site to accompany testimonials, appear in company blogs/news items as well as to show who your team are and what role they hold. Customers will feel reassured that they are able to see who works for your company and who they are liaising with.
Social media is an integral part of any modern business; it makes your business more powerful, promotes brand loyalty, improves customer satisfaction and above all, allows communication. An active social media presence helps to build a positive image of your brand in the mind of customers and the general public.
Original content is key on these platforms and ensuring you have professionally shot staff headshots is one of the best ways to assist with the creation of this content. You will be able to feature staff members in social media posts whether it’s to congratulate them on a promotion, show who is the driving force behind a great customer testimonial or even to allow people to meet your team digitally. The content opportunities using headshots on your social media are endless and will help to create brand consistency across all social platforms.
Employee ID is another essential part of any business set up as it serves as a form of instant identification for everyone on your site. This not only helps to protect your business but it helps to protect your staff by ensuring only those authorised to be on your property are there. In using professionally photographed staff headshots for these IDs you can be sure that they are high quality, accurate representations of the person that are instantly recognisable as being part of your organisation. It is not only a great way to maintain your brand consistency but it increases your company security as anyone with ill intentions attempting to access your site would struggle to replicate the exact background, lighting and conditions your staff headshots are shot in.
Professional looking and interesting business cards are a great way to help you grab the attention of potential customers and stand out from the competition. Business cards are often lost in back pockets and found at a later date, at which point the individual may have forgotten their interaction with you and what your company does.
By using professional staff headshots across your business cards you will not only ensure brand consistency but you will make people instantly remember who you are by looking at your face. People want to do business with people the like and trust and your face on a business card could be the prompt someone needs to remember a positive interaction and to get in touch. Ultimately, people trust people, not a faceless company and what better way to increase this trust with staff headshots on business cards.
Marketing is your businesses bread and butter, it is what helps you sell your products and services which is why your marketing materials will be a key part of this process. Marketing materials could consist of traditional print medias such as brochures, leaflets, catalogues etc. but as we move into a more digital society, marketing materials can also now consist of digital assets too.
All of these materials are a direct representation of your brand and ensuring that they are visually appealing is key. Once of the best ways to do so is to use staff headshots which help create a more personable approach to marketing in a world where a lot of communication is now done online or over the phone. The human element has and always will be crucial to good marketing which is something we should all focus on in this increasingly digital world.
Get to know each other
In the current climate, businesses may find themselves taking on new staff that are currently working from home and will be for the foreseeable future. The traditional office culture and atmosphere has in many ways been removed and replaced with zoom meetings and messenger quizzes. This inevitably makes it difficult for your employees to familiarise themselves with one another and may hinder how well they can work as a team.
Although a seemingly simple solution, staff headshots are a great way to make new starters feel immediately part of the team and demonstrate that you care about your employees. It will also help your existing staff get to know their new colleagues and quite literally put a face to a name.
Get in touch
At Just Headshots, we endeavour to create staff headshots for SME’s, corporate and large enterprises as well as government and public sectors. Get in touch today to discuss your next headshot project on 0800 304 7375 or 07989 471926. Alternatively you can message us through our contact page.