Well, it’s just for Linked In. It’s only tiny, why does it matter? Can’t I use that selfie from the Christmas party? Oh, and there was that fab photo taken on the beach last summer. You know the one, with the sunglasses and the beer? Surely I can use one of them…

Well, you could. But is that the kind of first impression you want to make?

Someone who sees us in a photo for the first time instantly makes a judgement about us, whether they intend to or not, and that first impression stays for around 8 to 12 months after they have got to know us.


You better make the right first impression. Don’t be misunderstood. It’ll save you a lot of time and effort trying to correct any misunderstandings in the future.

The graphic below explains some key points to creating the right Linked In profile photo.

  1. Look into the camera so you make eye contact with your subject
  2. Angle your shoulders slightly to your left. This leads the reader’s eye to your comments
  3. Crop in close. If readers can’t see your face they won’t know who you are. You need to be recognised.
  4. Dress appropriately. Beach wear and shades is fine if you run a beach bar or surf shack but it’s not right most of us in our day jobs.


How to prepare headshots for Linked In