We’ve all seen photos from the 19th and early 20th century. And what do they all have in common? That’s right, everyone in them looks as miserable as sin.

How do you react when you see these photos and what is the first thing you notice? It’s not the clothes or the background is it? No, it’s the expressions on their faces. I’ve been guilty of thinking to myself, ‘good lord, they look like they’d suck the fun out of anything’.

They were probably really lovely people. But, let’s be honest, it’s nigh-on impossible to warm to them with their lack of smiles.

The truth is that back then photographic technology wasn’t a thing. People having their pic-ture taken had to endure long exposure times, which meant staying as still as possible for quite some time or risk looking blurry. It’s easier to hold a neutral expression than to force a smile.

Early photos were also influenced by portrait paintings which predominantly featured neutral expressions and the fact that Victorian and Edwardian culture ‘frowned on’ (see what I did there) smiling. For example, Mark Twain had legendary humour and poignant satire, yet you wouldn’t guess that from his photos.

Your expression matters!

Admittedly, back then there wasn’t the plethora of businesses that there are now, and social media platforms didn’t exist. But we now live in a time where there is competition, and we need to showcase our values to get ahead of the competition.

Showing our personality through our profile pictures is the difference between getting busi-ness and not. Plus, professional photographers these days have the best kit to capture the true you in a nano second.

We’re a judgy bunch.

I’ve just proved it; we do judge people’s personalities by the way they look on a photo. We do this in an instant, we can’t help it, we’re programmed this way. In less than a second the per-son’s expression has triggered emotions in our brain which in turn heavily influences our
decision of whether we would prefer to steer clear of someone or welcome them into our lives.

It has been proven that it can take up to 7 months for this first impression to change. Invest-ing in a headshot will most definitely get you ahead of the game and make that first impres-sion a great one!

Tell me how to make a great first impression