Harsh… but true
Most people have weak personal brands. Sadly it’s true. When we run a business or work in a business, we either get super busy working on our product or service, or we focus on the things we think will get us clients. For the most part, that includes things like picking logos, fonts, colours and more…
These things are important, but they don’t often get the heart of what it means to know your own personal brand.
Sally knew that she was most definitely one of those people. She thought that because she had a service, a website, a business card that was enough.
But it wasn’t! Sally had to discover who she was, what made her unique and therefore what she had to put into her business to make it unique… and you have to do the same!